She is a critic of and supported the movement, lending her account to , co-creator of Black Lives Matter and one of the founders of Black Futures Lab, in June 2020.
Her debut album with was influenced by and , while her subsequent records with the band opted for a dance-pop sound.
On July 13, 2018, Los Angeles prosecutors announced that a New Jersey woman had been charged with hacking into email accounts belonging to Gomez and posting online images and other material she found.
Gomez incorporated choreographed dance routines into the album's music videos and her promotional live performances, having been inspired by artists such as and.